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One of the things that has drawn Rich to the post-apocalyptic genre is how it resets everything.

“The rules of society get turned on their head. What’s important immediately becomes very Maslowian. In the case of the zombie plague, safety even takes precedence over the physiological needs. How people would react to that situation is fascinating to me. I try to weave many different perspectives into my writing because no two people, or two groups of people, will have the same reaction. It makes for some interesting scenarios and unlimited causes of conflict.”